Pro Torque Tools News
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ProTorqueTools.com Meets Growing Demand for Torque Tools from CDI and Williams
Atlanta-based company teams up with J.H. Williams and CDI to develop tool market solution that's a win-win; now one of their largest distributors
Atlanta, July 20, 2010 – Ease of use, speed and intuitive design are the hallmarks of any great website. That's the logic that Derek Griffin and his team applied in developing ProTorqueTools.com, an online marketplace for torque tools from manufacturers J.H. Williams and CDI.
"We developed a site that makes it easier for technical professionals to quickly find what they want and complete their purchase," said Derek Griffin, president, ProTorqueTools.com. "We've provided a better way to shop for and compare tools: torque wenches, torque multipliers and torque screwdrivers. Delivering a simple shopping experience for complex tools is our strategy."
The initial goal of tool manufacturers J.H. Williams and CDI, part of Snap-on, Inc., was to gain greater web visibility, which led them to Griffin. Through the process, Griffin established a new business as an online tool distribution company and is now in the top five percent of all distributors for the J.H. Williams Tool Group.
"We found it wasn't easy to compare like products on the industrial tool websites that were available at the time," said Griffin. "By working with product specialists at J.H. Williams and CDI, and doing market research, we were able to create a site that meets the specific needs of technical professionals. We've made it easy for them; we thought the process through for them."
The key to ProTorqueTools.com success is putting all the tools from one search, torque screwdrivers for example, on a single page. The basics for each tool are provided for easy comparison, but then the user can click to see more detailed information and photography about his choice of tool. It's more difficult to do this from the standpoint of website logistics, but the user gets the benefit with a simpler interface.
"The difference in our product website versus the rest of the industry is how the user is able to shop," said Griffin. "Rather than looking at one model at a time and having to go back and forth to determine which model meets a particular need, all similar products are shown together on a single page with the relevant technical specifications. For example, when viewing dial torque wrenches the user can compare technical specs such as drive size, torque range in foot pounds and Newton meters, as well as tool dimensions."
One additional factor in the success of the new site is that ProTorqueTools.com provides the most extensive offering of J.H. Williams and CDI torque tools of any online store. "Being a full line J.H. Williams and CDI torque tool distributor allows our customers to make all their torque tool purchases from a single vendor for all their locations, both domestic and international," said Griffin. "By combining the complete offering with our easy-to-use website and great customer service, we give our clients everything they're looking for in a tool supplier in one place.”
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This news article has been published by these popular online news organizations:
Electric Power & Light / Powergrid International
Fleet Maintenance Magazine
Sheet Metal Journal
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